What Is AMA?

The American Marketing Association is the largest marketing association in North America as well as the largest organization in the business college at ASU. Our focus is to teach students practical, real world skills for marketing themselves in a competitive business world.

Whether you're a business, engineering or design major, you'll need to learn how to market yourself to potential prospects, employers, bosses and coworkers in order to get ahead of your competition. Here at AMA, we'll teach you how to put together a resume, how to dress professionally, how to speak to employers and help you develop real world leadership skills that will give you an edge in the business world.

If you have further questions about what we do at AMA, you can either visit our Frequently Asked Questions Page or e-mail Matthew Coast at matthew.coast@asu.edu. Come visit us at one of our meetings to find out how AMA can help you achieve your goals!

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Mission Statement:

To provide each member with the opportunities to develop the skills needed to excel in the field of marketing through professional, career, and network development. The goal of the American Marketing Association at ASU is to serve our members and the University by strengthening our ties with the corporate business world, the academic community, the College of Business, alumni, and the American Marketing Association professional chapter.

 

Goals:

  1. Build a solid connection between college students and the professional workforce.
  2. Engage students in activities that allow them to develop leadership and teamwork skills and values.
  3. Create an environment where students feel at home and can learn about marketing in an effective and useful manner.
  4. Act as a catalyst for students who want to development themselves in more ways that the college classroom can provide.
  5. Provide services that allow students to learn about the different aspects of marketing, to network with the professional workforce and to develop resources and knowledge that will allow students to excel in their chosen career paths.
  6. Provide an environment where students have fun and feel safe giving service and contributing to the community through philanthropic events.